Don’t Piss Off Google, Part II: The Panda and the Penguin

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There are many posts about Google Panda and Google Penguin, but this one is simple and informative, so continue reading.

Google is now the number-one search engine in the world. In an effort to provide more quality links to its searchers, Google created Google Panda and Google Penguin.

Here’s what we will cover in this post:

  1. What is Google Panda and Google Penguin?
  2. Why are they important?
  3. How to recover from them if you are hit by one of them? “or How not to be hit by one of them?”

Now, let’s start.

What are Google Panda and Google Penguin?

Google Panda and Google Penguin are two penalties that Google has released recently. The main aim of these penalties is to provide quality content first to Google searchers. They try to minimize the spam which has increased recently.

As you may know, many people are focusing more on SEO than content. This is a BIG mistake, but those people are able to make their low-quality posts appear on the top of search engines, and the ones which are high-quality appear at the bottom of the page.

So, if you are creating high-quality content, then you must be happy that Google has released these penalties.

Now let’s know what does each update do.

What is Google Panda?

Google Panda’s main aim is to provide quality posts at the top of the search. According to Google, Panda filters “thin or low-quality content,” which has affected more than 15% of the website’s rankings. Panda was released on 24 February 2011, and there have been several updates since then.

Oh! Does this means that Google is serious and cares about its searchers?

Yes!!!

Therefore, you must create content that Google searchers will love so that Google can rank you higher.

Why would Google Panda hit your site?

Google Panda will hit your site only if you have copied posts, and/or have low-quality posts.

Work on releasing high-quality posts, if you don’t want Panda to hit you.

What is Google Penguin?

Google Penguin is another update/penalty that Google released to remove sites that care mainly about SEO and not about the quality content. It was released on 24 April 2012.

As I said, the main reason why Google released this update is due to the use of black-hat SEO methods.

How to recover from Google Panda and Google Penguin?

1- Write high quality posts:

You must give Google searchers what they want, so that Google can rank your page further up.

2- Remove poor quality / duplicated posts:

Go through your archives and remove bad or duplicated posts.

Note: If a page on your website is hit by any of these updates, your whole blog will be affected.

3- Concentrate on Quality while trying to get backlinks:

Try to get only high-quality backlinks. One high quality backlink is worth more than 10,000 poor quality content.

Learn more about backlinks here on my off page optimization guide.

4- Learn basic SEO:

This is what I am trying to provide here in our series. Go and check our SEO series index, and see the lessons–there are less than six.

5- Avoid keyword stuffing:

This was one of the last 5 SEO tips, so go and check it there.

6- Interlink your posts:

Link to your old posts in your new ones, so that you give them life. You can learn more about this on our On page optimization guide.

7- Use social media more:

Become active on social media; this proves that you are focusing on quality. You can see how I am active these days on Twitter.

8- Write to your readers, and not for search engines:

Try to focus primarily on your readers, and make your design reader-friendly. When you write your post, don’t focus on adding keywords or so on. Only write, and try to provide  quality information to your readers. After you finish, you can do some SEO to make google recognize your post and know what is it about.

You can learn more about how to make your post SEO friendly while keeping the content useful for your readers, by checking these two ebooks: practical SEO copywriting (paid), SEO copywriting (free).

If you are on WordPress, then you can also use Scribe.

How to know if your website is over-optimized for search engines

If your website is over-optimized, you can be sure that your blog will be hit by Google Penguin. Be sure to check the following factors and try to solve them:

  • bad inbound links
  • hidden text
  • interlinking a lot
  • too many redirects
  • many pop-ups
Want to know more about these factors? Then go and check this post: How to identify SEO Over Optimized blog or website?

Last words:

As you can see, I have covered the main points regarding this topic in less than 850 words. I did a lot to research for this topic, but if there is something that is not clear, then tell me about it in the comments.

Did you enjoy my writing style? If yes, then go and subscribe to our blog!  If not, tell me in the comments. I would be thrilled if you commented on this post.

This is a part of our SEO series; go and check it from the beginning. I am sure you will love it.

If there is something we missed in this series, then tell us about it in the comments.